Saturday, July 30, 2005

The 'Gangstas Paradise' Paradigm

This is what happens when you're single™. And you're from India. And you think two minute™ noodles are good. And you're lazy to cook. And you have a relatively low setting on the taste buds. Nestle™ had figured it out a while ago. I did not. Neither did the rest of the world. Atleast the ones filled with students aspiring to have professional degrees and staying in hostels. Nestle's agenda for world domination was cleverly conceived with noodles in mind and that's how the east was vanquished.

The product in question, Maggi Noodles™ was established as the chief weapon of disruption. It worked very well. Especially in India™. Indians wolfed down the concept like a posse of hungry cats given the benefit of milk. Before you could count to 10™, the markets were flooded with all kinds of flavors and colors. And the tradition's™ been carried on. The very basic concept of two minute noodles has been instrumental in devaluating the already cheap two-cent™ mentality of bachelors and single guys across the nation and outside it too.

If you peek into the overhead cabinet of any shelf-respecting desi™ single chappie in his hostel or dorm or even his apartment, here in the US, you will find it abundant in Maggi noodles packets. As you can see from the picture above, my kitchen cabinet has become nothing short of a neighborhood gang's™ real estate. The shelves are crawling with yellow packets striking all kinds of sinister, tough poses. I bet they must be dealing™. No one can save™ me. God.

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